From Homeless and Addiction to Helping Fitness Entrepreneurs Get More Income, Freedom and Fun at KickBackLife.com.
Today Fitness and Internet marketing expert, Chris McCombs and his business is exploding. No doubt to the passion and work ethic that Chris brings to his business and to the gym.
But it wasn’t always like that.
Before putting the pieces of success together in the past 8 years, Chris struggled with both drug addiction and homeless.
Things were pretty dark back then, Chris admits. When he worked, it was mostly minimum wage jobs, such as working as bouncer for bars in his 20?s.
In the beginning, Chris relied on personal training clients garnered from the Internet, and was studying info-marketers’ strategies from what he saw others using on line.
“They seemed to have cool gigs, so I became an info-marketer, too, teaching my clients, sharing strategies with other trainers,” said McCombs.
One of his many start-up challenges was that he didn’t know anything about Internet marketing when he first started out doing it for his training business.
Chris admits to being very slow when it comes to using a keyboard. And the lack of information that is now freely available everywhere today was a hindrance. But he stuck with it, and using the same spirit of intensity he brought to the gym, he immersed himself in study.
Within a short time (Focus will do that for you) Chris overcame his previous challenges both in his personal life and in business through hard work, focus and the same determination he shares with his students and clients.
“I help Fitness Entrepreneurs make more money, have more freedom in their life and have more fun and less stress in their business,” said Chris McCombs, owner or Kick Back Life.com.
Today, McComb’s online marketing strategy is simple and straight forward On his site, he shares lots of good free content on marketing, sales, business systems, retention strategies and just about anything to proven to help fitness professionals grown their business and clientele.
Chris uses his company blog as a “hub” for his clients and students, using it to help build trusting relationships with fitness professionals such as personal trainers, strength coaches, gym owners and boot camp instructors.
“I’m non techie, WAY non techie, yet I make all my money online today!”
He then funnels those website visitors from his free content webpages into his paid programs that are consisting of information products, coaching and consulting services.
“I’ve relied on 1AutomationWiz to process sales, send email offers to my ever-growing list of customers, and manage my affiliates too,” explained Chris. “One of my favorite (software) features is the no hassles one-click upsell feature… often this feature alone helps me to double my revenues on a promotion by automating my sales.”
The Growth of KickBackLife:
Now roughly five years old, Kick Back Life operates as a small home-based business that started out with just Chris and a single assistant.
Using 1AutomationWiz.com, KickBackLife.com did first its launch in November of 2008, and brought in almost $304,000.00 in billable sales in just 7 days.
On his last promotion, Chris reported an average 45% upsell take rate on a $197 add-on to an initial $97 purchase.
Chris is modest about that launch, but we say that’s HUGE!”
Since then, Chris spends his time continually developing new programs to help trainers transition from personal training with just one person at a time to instead helping four, six or eight people per per hour – without finding themselves confused with low value, one-size fitness all type “boot camp” trainers.
“When I help trainers, and they help more people get into shape, and those people inspire others, there’s a ripple effect.”
Recently the US Labor Department issued a report that shows that part time personal fitness trainers typically earn less than $15 per hour. But personal trainers who use the training and marketing strategies they’ve learned from Chris and his Kickbacklife.com web site find themselves earning hundreds of dollars per hour more.
Today, weighing in at 6’6? 315lbs, Chris calls himself a “big dude” now and enjoys music and lifting weights and is happy that he’s been able to help over 1,000,000 people directly and indirectly live happier and healthier lives.
Chris also recent won our Merchant Spotlight award as well.
The “Merchant Spotlight Award” is awarded to 1AutomationWiz.com merchants who have who have done an outstanding job in one or more of the following areas:
- Excellent incorporation of the 1AutomationWiz cart in to an ecommerce web site
- Offering exceptional service & products to their customers
- Grown their online business in an outstanding way.
“It’s actually a really big deal for one of our merchants to win this award,” says Don Schnure, president of 1AutomationWiz.com. “The award recipient has to bring their ‘A’ game when it comes to meeting the requirements before they’re even considered,” continues Schnure.
For it’s part the McCombs’s California based fitness training site, KickBackLife.com earned its Merchant Spotlight Award in all three different categories.
The 1AutomationWiz Merchant Spotlight is the highest honor and an important affirmation to consumers that merchants winning this award, show integrity, a passion for what they do and are committed to both ecommerce excellence and service.